Sophy is a hands-on team builder and trusted collaborator with a reputation for forming and energizing world-class teams, forging solid client relationships and cultivating strategic alliances with partners, vendors and colleagues. She is a process efficiency expert, a change manager and a turnaround operations specialist who finds workable solutions for companies in need of operational excellence and financial control. To successfully create and drive process that delivers exponential revenue and profit contributions, Sophy has developed expertise in generating and implementing continuous process improvement methodologies.
Naomi offers more than 20 years of experience in marketing and advertising operations and creative execution. She has delivered traditional campaign materials and software products, introduced exciting new technologies and paved the way to greater efficiency for creative operations clients in retail and fashion, as well as the highly regulated pharmaceutical and financial services industries. As a management consultant and business analyst, she has led clients through process improvement initiatives and software implementations, helping them to establish performance metrics, improve responsiveness and drive operational changes that enhance results while simplifying life.
As Cella’s general manager and vice president, Jackie is responsible for the success of Cella’s end-to-end suite of services including managed in-house agencies, consulting and training solutions—all designed exclusively for the in-house creative community. Jackie was the original author and analyst for the In-House Creative Industry Report, which was first published in 2011. She has spoken at numerous industry events, and her work has been published within many industry resources. Prior to joining Cella, Jackie was the in-house creative leader of an international "mega-sized" team, which she led through an evolution from production studio/print design shop to strategic partner/multi-media studio.
Andy has worked in the in-house creative services space for over 25 years, having successfully built and led both small and large multidisciplinary teams in a range of industries. By leveraging both creative and operational expertise, the teams Andy has led have consistently exceeded established KPIs and outperformed peer groups in the industry. Andy has been a passionate supporter of the in-house community and has written and spoken extensively at numerous industry events partnering with flagship organizations such as HOW and AIGA. In addition, he cofounded InSource, a nonprofit dedicated to supporting in-house creative teams. He has published The Corporate Creative, one of the few books specifically focused on the in-house professional.