Doing tomorrow what you’re doing today will lead to extinction. Knowing what is on the horizon to help you deliver exceptional creative and innovative approaches will keep your in-house agency at the forefront of rapid evolution.
Speaker: Sophy Regelous
First and foremost, it’s universally agreed that no one size fits all. Based on that premise, our Agile masterminds will explore hybrid approaches and practical executions that you can immediately bite into—and savor real results where it matters.
Speaker: Naomi Blumenthal
Our consulting team has worked intimately with nearly 300 in-house agencies. We’ll share a panoramic view of what the best-in-class teams are doing, their common challenges and the greatest opportunities for growth, plus lessons learned from their successes and misses.
Panel of Cella Experts with Moderator, Jackie Schaffer
It’s more than DAM and project management tools. Get updates on the emerging tools and platforms needed for digital dexterity and competitive advantage, including essential technology that’s ready to deliver great creative, great service and ROI.
Speaker: Dan Mucha
Will the pendulum swing back in favor of external agencies? How can you guide your company toward an appropriate balance? How can internal and external agencies collaborate efficiently and work together fluidly? What factors (pricing , managing, optimizing) will drive mutual decisions?
Speaker: Jackie Schaffer
Change Management may seem like just another buzzword, but it’s also the most common reason in-house agencies fail to evolve. Leaders need to play a critical role beyond planning the change—they need to ensure that change happens.
Speaker: Andy Epstein