Dozens of Fortune 500 companies in retail, financial services, life sciences, technology, consumer goods & services, higher education, and other major industries have benefited from Cella’s proprietary Creative Operations Assessment process.
The primary objective of these engagements is to support your company’s in-house agency or creative department in identifying and prioritizing key change and improvement opportunities. These will enable the team to perform at best-in-class levels in the areas of work quality, service delivery, cost effectiveness and adaptability.
Mission/vision/value proposition, product/capabilities mix, funding model, and strategic planning
Organizational & reporting structure, role definitions, scalable growth plans, staffing & outsourcing strategies, leveling & career paths, and professional development
Product & campaign-level lifecycle including intake through close-out: workflows, capacity planning, prioritization, project tiering, project & time tracking, project planning, approval routing, quality assurance, revisions, and version control
Internal alignment strategy, campaign & creative briefs, project intake, account planning & management, workload forecasting, collaboration, transparency, process understanding, service-level agreements, and customer satisfaction
Project management, approval management, content publishing, time tracking, operational metrics development, and reporting
Evaluation of chargeback rates and supporting methodology, presentation of alternative models with benefits and drawbacks
Cella helps companies of all sizes resolve common challenges and transform their creative operations to become more efficient, more productive and more successful.