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CreativeOps Assessments

Creative Operations Assessment

Enable Best-in-Class Performance

Dozens of Fortune 500 companies in retail, financial services, life sciences, technology, consumer goods & services, higher education, and other major industries have benefited from Cella’s proprietary Creative Operations Assessment process.

The primary objective of these engagements is to support your company’s in-house agency or creative department in identifying and prioritizing key change and improvement opportunities. These will enable the team to perform at best-in-class levels in the areas of work quality, service delivery, cost effectiveness and adaptability.

How It Works

Through this proven process, Cella supports the development of your department’s strategic plan in the following areas.

Department-Level Strategy

Mission/vision/value proposition, product/capabilities mix, funding model, and strategic planning

Organizational Modeling & Talent Management

Organizational & reporting structure, role definitions, scalable growth plans, staffing & outsourcing strategies, leveling & career paths, and professional development

Creative Process & Project Management

Product & campaign-level lifecycle including intake through close-out: workflows, capacity planning, prioritization, project tiering, project & time tracking, project planning, approval routing, quality assurance, revisions, and version control

Internal Account Management & Partnership

Internal alignment strategy, campaign & creative briefs, project intake, account planning & management, workload forecasting, collaboration, transparency, process understanding, service-level agreements, and customer satisfaction

Creative Technologies, Metrics & Reporting

Project management, approval management, content publishing, time tracking, operational metrics development, and reporting

Funding Model Analysis

Evaluation of chargeback rates and supporting methodology, presentation of alternative models with benefits and drawbacks

Identify your agency's improvement opportunities with a COPS assessment. 

Our Other Consulting Services

Cella helps companies of all sizes resolve common challenges and transform their creative operations to become more efficient, more productive and more successful.