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This is the first report aimed at benchmarking issues pertinent to leaders charged with running in-house creative businesses, as these issues are often different-in-kind than those of nearly every other “creative” working in-house. The results of this research will provide valuable insights and best practices for the in-house creative leader and will guide future research efforts, discussions and service offerings that will be aimed at answering some of the most critical questions facing in-house leaders today.

More than 160 leaders from in-house creative departments responded to our survey conducted in 2010. These leaders represent Fortune 500 companies, as well as middle market and other large companies, and span multiple industries including but not limited to retail, government contracting, financial services, pharmaceuticals, higher education, consumer packaged goods and services.

This initial report looks at the who, what, where, & how of in-house operations and identifies today's top challenges for creative leaders. We also asked in-house creative leaders to share their perspectives on topics such as client management, staff planning, work volume, creative briefs and challenges of creative leaders.